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  • 'VEGFRU' becomes a registered trademark in India for all categories of fruit and vegetable retail business. The name is an acronym derived from first three letters of fruit and vegetables.
  • Competent Agrisolutions Pvt. wound up now and have ceased to exist as per India laws. Competent AgriSolutions is now an individual firm managed by Anil Chopra and his team. Anyone representing himself as Director or employee of erstwhile Competent AgriSolutions Pvt. Ltd. company shall be doing at his own risk.
  • 21st century India represents a highly attractive market looking to expand their global sales. If you have an innovative product or technology or services to offer we shall support you spread your wings in India. Know more.
  • We are now shortly launching, a global platform to connect buyers and sellers of fresh produce products and services. Watch this space for more updates
  • Become a food & agribusiness associate consultant for free. Join now.
 Fresh Produce Supply Chain & Retail

Competent is your 'One Stop Consulting Shop" for both backend and frontend retail needs. We offer cost effective and lasting solutions where following areas of fresh produce retail and supply chain expertise may be needed.

Your Outsourcing Partner

You can also outsource your backend, warehouse, logistics and frontend operations to our business associates through us. You make money while we sweat. Do you know that we have built fresh produce retail business from scratch in flagship territories for four retail majors in India?


  • Sourcing / Procurement
  • Strategic Sourcing Planning
  • Development of technical inputs support programs to sustain profitable sourcing
  • Vendor Development
  • Farmers SHGs / Associations / Cooperative formation
  • Warehouse Locationing & Dimensioning
  • Logistics Planning and produce specific vehicle / pack / crate design
  • Direct Store Delivery (DSD) operations planning / execution 
  • Quality control and post harvest management
  • Spotting opportunities / Lead Generation
  • Strategic retail / wholesale Market Planning
  • Whole price market information systems
  • Costing / Cost benchmarking / Cost Rationalization
  • Inventory Planning and Issue Resolution
  • Negotiating Contracts, MOUs / Agreements
  • Food & Agricultural Produce Market law analysis
  • Agri Business Project planning and Agri- Produce market analysis
  • Cold chain establishment including fruit ripening and fresh cut produce facilities


  • Strategic Retailing (small to medium store formats) and express store design, planning and execution
  • Store and rack design
  • End to end Store PnL Management
  • DSD / Shop in Shop (SIS) Business Modelling and Executions
  • Product Assortment / SKU Analysis / Demand planning
  • Product and Location specific Pricing and Pricing system designs
  • Retail market information systems and retail price benchmarking
  • Merchandising, Brand / Product Marketing / promotions
  • Product – Identification / Line Extensions
  • Product Development  / Commercialization
  • Retailer surveys, market segmentation and market surveys and analysis
  • Wholesale market planning / marketing
  • Cash & Carry Store Development/management
  • Customer surveys / mystery surveys
  • Business Development
  • Customer satisfaction index design